Digital and Social Media Marketing
Step into the fast-paced world of Digital and Social Media Marketing with our comprehensive program. Master the art of online engagement, content creation, and data-driven strategies to build impactful digital campaigns. Whether you are launching a new career or enhancing your expertise, this program equips you with the essential tools to thrive in the evolving digital landscape.
Location
North York
Duration
53 Weeks
Internship
N/A
Type
Online
Your Future Starts Here!
Program Overview
The Digital and Social Media Marketing program is a 53-week online program designed to equip you with the skills needed to excel in today’s digital landscape. Develop expertise in content creation, social media strategy, and data-driven marketing techniques to build impactful digital campaigns and drive brand success.
Program Highlights
- Engage in interactive, instructor-led sessions with real-time discussions and collaboration.
- Gain expertise in social media strategy, content creation, digital advertising, analytics, and more.
- Develop industry-relevant marketing strategies to enhance brand presence and drive business success.
- Learn alongside classmates in a structured, engaging, and collaborative online setting.
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Your Career
Digital and Social Media Marketing is at the forefront of modern business success. As a professional in this dynamic field, you play a vital role in crafting impactful digital strategies, engaging audiences, and driving brand growth. From social media management to data-driven marketing campaigns, you’ll develop the expertise needed to navigate the ever-evolving digital landscape. Join this thriving industry and become a key player in shaping the online presence and success of businesses.
Career Opportunities
- Digital Marketing Specialist
- Digital Marketing Consultant
- Social Media Specialist
- Social Media Coordinator
- Brand Ambassador
Learn All About The Digital and social media marketing Program
Program Modules
This course provides a foundational understanding of social media marketing. Students will explore various social media platforms, their role in marketing, and the key metrics used to measure success.
This course equips you with the skills to develop engaging, high-quality content across various platforms, from social media and blogs to email campaigns and video marketing.
In this course, students will explore the distinction between paid advertising and organic reach, learn how to plan and execute effective ad campaigns, target audiences, and manage budgets.
This course provides students with a comprehensive look at the fundamental principles and practical applications of data-driven analysis within the context of social media marketing and digital communication.
In this course, students will explore email marketing strategies, list building, email design, and copywriting.
This course is designed to equip students with the knowledge and practical skills required to create successful influencer marketing campaigns.
This course covers e-commerce platforms, social commerce trends, conversion optimization, and customer relationship management.
This course focuses on developing comprehensive web marketing strategies. Students will learn to create effective digital marketing strategies, allocate budgets, and address crisis management.
This course explores the dynamic intersection of service marketing, digital marketing, and social media
This course focuses on mastering data analytics and reporting techniques for digital marketing. Students will learn data collection methods, learn about predictive analytics, and address ethical considerations in data usage.
This course in Advanced Digital Marketing is designed to equip students with cutting-edge knowledge and practical skills in the rapidly evolving field of digital marketing.
This capstone course is the culmination of the Digital and Social Media Marketing program. Students will apply their knowledge and skills to real-world projects, developing and executing comprehensive digital marketing campaigns.
Admission Requirements
1. MINIMUM OF GRADE 12(OSSD) – education or Mature Student status (19 years of age or older and out of school for 1 year or more);
2. ENTRANCE EXAMS – Successful completion of City College Entrance Exams and requirements for the program;
3. Current Resume;
4. ADMISSIONS INTERVIEW with an Education Consultant
5. Meeting with the Financial Aid Officer.
If you are an international student please contact us for more information regarding admission requirements
Approved as a vocational program under the Private Career Colleges Act, 2005.